Europe. First off, I hope I haven't totally bored you all with my endless stories of Italy. The way I think of it, the more an experience changes your life, the more you talk about it.
Before last year, PR was my major. I had no real plans, no real direction. Now, PR is my passion. I have a plan to do big things and a direction... Leading me across the pond once again.
Bus2alps is a travel company that works with American students studying abroad. Based out of Interlaken, Switzerland, it has departure cities all over Europe.
Bus2alps made my study abroad experience so wonderful with its sense of family and fun and exciting guides. Being a Bus2alps employee, I would love the opportunity to connect with students all over the world, create events in each of the departure cities to promote the brand, and continue the sense of community that made me feel so welcome on my trips. Plus, the destinations they travel to aren't half bad either!
As the PR representative for the company, I would help run the social media sites, create videos to promote the trips, and host events around the area. I think it would be really fun and a great promotional idea to create a video contest. Students who create the best study abroad video would win a free trip. Also, hosting events like bar hops and walking tours in the host cities would help raise awareness and give guides the opportunity to make connections with traveling students.
Check out some of the promotional videos for current Bus2alps trips!
It looks like fun, huh? :)
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