5 Tips to Becoming a Better PR Student

As this semester comes to an end, I'd like to share the things I've learned while in the Contemporary Media and Journalism department as USD and give a few tips on how to be successful:

1. Start your online portfolio early!- I know this one only applies to USD students, but I REALLY wish I knew about the graduation portfolios when I took my first few CMJ classes. If I knew I would need my material from MCOM 151, I would have been a little more organized throughout college! Haha! Also, the online portfolios are so important in your internship and job search. It helps set you apart and really gives that extra edge over the competition.

2. Develop your own voice.- Yes, writing press releases can feel tedious at times. However, even though the material might seem dull, it's important to put your own creative spin on things. Develop a voice. Who are you as a writer? What messages do you want to portray? What do you want your audience to feel while reading your material? Anyone can write a press release. Only you can make it amazing.

3. Network.- Like any career path, networking is key. Take advantage of any opportunity to meet professionals in your field. You never know when you might need a favor. Plus, networking helps you stay up-to-date with what is going on in your field.

4. Accept failure.- Harsh? Yes. True? Yes. You WILL experience failure. But your losses are what make you appreciate the wins. If everything was handed to you, would you feel compelled to work hard? Probably not. You might not get an internship you wanted. You might not do as well on an assignment as you thought you would. But, when you do get a great internship or rock an assignment, that feeling of pride and joy propels you forward.

5. Don't worry about others.- As Teddi mentioned, you can't compare yourself to other people. This is one I've struggled with a lot in my time in the CMJ department. I constantly would compare myself to the other people in my major. Everyone seemed to have more experience, a better portfolio, or a better internship. However, comparing yourself to other people WILL drive you crazy. Finally, I realized my dreams in Public Relations are so different from theirs. How is it even logical to try and compare myself to them? Worry about yourself and do what you love. Success will follow.