The "Superbowl" Wasn't Very Super

Alright, I think we can all agree that the Superbowl this year was, well, uneventful. As a fan of college sports, this is really the only time I bother watching professional football. However, like most people, I do not just watch the big game for the actual game; I watch it for the commercials. Maybe that's the PR/ Advertising side of me pulling toward the television, or maybe I'm just a weirdo like the rest of America.

Besides the game this year being uneventful, I thought the commercials this year weren't any better. Brands like Doritos and Budweiser always strike big with audiences, but they too fell flat in my mind. The one commercial that struck gold with me was one very interesting commercial from a small company called Coca-Cola. (Watch below.)

What I find so funny about this situation is that the second it finished airing, I yelled out, "Well, that will be controversial in the morning!" Sure enough, it was plastered all over the internet the next day. The reason it was so controversial was because it displays people of all religions, races, and nationalities singing "America the Beautiful" in multiple languages. Apparently, people were offended by this. Unnecessary? Yes. I'm guessing the people offended were the same people who say things like, "This is America. Speak English." Funny, I thought America was known as a "Melting Pot"...

Did Coca-Cola know this would get backlash? They had to have known. Were they choosing not to care and make a statement? Of course. I think Coca-Cola was being bold and showing the real beauty of America (in all its shapes, colors, and forms) in the one game that brings all Americans together: football.

They knew they had the platform. They knew they had the audience. They knew they had the money to fill the time slot. And, they created an awesome hashtag of #AmericaIsBeautiful for further marketing. So good for you, Coca-Cola! And they are right... America IS beautiful!